The secret to a great sticky website name that supports your target market (those you want to share it with).  

• It must be simple 
• It must be relevant 
• It must be specific 

      Today’s environment allows for a myriad of options to use in the development of a website name. These factors include new extensions opening numerous opportunities for expansion and very long names. The above three factors help sort it from the noise of all the similar names and options to provide a direct or relevant result.   

      The trick is for it to be easy to remember, it should reflect its purpose, and be focused towards its location and applicable needs or niche you serve.